- Outdoors too, technology is transforming our lives
- Smartwatches: from a fashion item to a health essential
- Digital innovation is making sport safer and… more fun!
Fitness has known an unprecedented boom over the latest few years as the health and wellness trend boomed globally. This trend was driven by the rise to power of millennials, to date the healthiest modern generation to grace the earth.
Suffice to look at the recent google search trends when it comes to some hot topics in today’s fitness world to see that there is a quite visible craze coinciding with the coming of age of millennials