REdesign, REuse, REduce
The case for circular economy
From linear to circular: our civilization functions with a linear approach in which we draw from a finite stock of raw materials and energy to make goods and services that we then throw away, generating often-toxic waste in a unbridled wastage of resources. This model is obviously not sustainable in the long term.
The circular economy entails a revolutionary way of thinking across the value chain and provides a more sustainable model.